Guy Kawasaki pointed me towards a great site on the psychology and techniques behind changing someone’s mind. I thought you might enjoy it, too.
LicensingHandbook Archive
Licensing, negotiation and contracts. Who knew it could get interesting?
Guy Kawasaki pointed me towards a great site on the psychology and techniques behind changing someone’s mind. I thought you might enjoy it, too.
LicensingHandbook Archive 
Jeff:
Sounds like a lot of psychology. I prefer more straightforward answers, like financial self-interest mixed with exhaustion.